{"id":1450,"date":"2017-03-05T10:42:23","date_gmt":"2017-03-05T09:42:23","guid":{"rendered":"http:\/\/2017.bilbao.wordcamp.org\/?post_type=wcb_session&p=1450"},"modified":"2017-03-05T10:42:39","modified_gmt":"2017-03-05T09:42:39","slug":"unspoken-digital-content-editing-rules","status":"publish","type":"wcb_session","link":"https:\/\/bilbao.wordcamp.org\/2017\/session\/unspoken-digital-content-editing-rules\/","title":{"rendered":"The unspoken digital content editing rules"},"content":{"rendered":"

\"Yonit<\/p>\n

Castellano<\/a> | Euskera<\/a> | English<\/a><\/p>\n

<\/p>\n

Escribir un blog es obvio, cualquiera puede hacerlo.<\/p>\n

Pero escribir un blog que la gente lea – eso es un trabajo duro.<\/p>\n

Por fortuna, hay algunos trucos sencillos para editar tu art\u00edculo a algo le\u00edble. Y no s\u00f3lo eso, incluso contenido que atrae a los lectores a realizar una acci\u00f3n.<\/p>\n

En esta charla, dar\u00e9 algunos ejemplos y ense\u00f1ar\u00e9 seis formas de editar tu contenido para mejorar tu blog, para que tus lectores lean de forma apasionada.<\/p>\n

Hablar\u00e9 sobre:<\/p>\n

    \n
  1. La importancia de los t\u00edtulos + 5 ejemplos de t\u00edtulos que se hacen virales.<\/li>\n
  2. La importancia de los p\u00e1rrafos – c\u00f3mo dar tiempo para tomar aire en tu art\u00edculo, para que tus lectores no teman leerlo.<\/li>\n
  3. La importancia de las fotos – dar\u00e9 6 ejemplos de c\u00f3mo a\u00f1adir im\u00e1genes a tu blog.<\/li>\n
  4. La importancia de los subt\u00edtulos – por qu\u00e9 deber\u00edamos usarlos, c\u00f3mo los ve Google y por qu\u00e9 los lectores los necesitan.<\/li>\n
  5. La importancia de las llamadas a la acci\u00f3n – como conectar con tus lectores con tus bonitas palabras. Dar\u00e9 ejemplos sobre diferentes llamadas a la acci\u00f3n que pueden usar los bloggers.<\/li>\n
  6. Compartir es demostrar inter\u00e9s – c\u00f3mo compartir tu contenido de una forma que nadie pueda decir que no cuando enlazas a tu art\u00edculo, incluyendo algunos ejemplos y consejos.<\/li>\n<\/ol>\n

    La idea de esta charla es ofrecer la base de la edici\u00f3n de contenido digital, aprender\u00e1n muchos consejos y tendr\u00e1n que ir a casa y hacer algunos deberes en su blog.<\/p>\n

     <\/p>\n

    Ponente:\u00a0Yonit Tzuk<\/a><\/p>\n

     <\/p>\n

    \n
    \n<\/div>\n

    Euskera<\/h2>\n

     <\/p>\n

    Jakina da edonork idatzi dezakeela blog batean.<\/p>\n

    Baina jendeak irakurriko duen blog bat izatea, lan gogorra da.<\/p>\n

    Hala ere, badaude truko ezberdinak zure postak askoz irakurgarriagoak egiteko. Eta ez hori bakarrik, irakurleak akzio ezberdinak burutzera eraman ditzake eduki egoki batek.<\/p>\n

    Nire hitzaldian, adibide ezberdinen bidez, sei bide irakatsiko ditut zure edukiak hobetzeko eta irakurleari blogarekiko interesa pizteko.<\/p>\n

    Hurrengo puntuak azalduko ditut:<\/p>\n

      \n
    1. Izenburuen garrantzia + 5 adibide izenburuak viral egiteko.<\/li>\n
    2. Parrafoen garrantzia – Paragrafoei arnasa eman, irakurleak izutu ez daitezen.<\/li>\n
    3. Argazkien garrantzia – Zure blogean argazkiak igotzeko 6 bide ezberdin.<\/li>\n
    4. Azpitituluen garrantzia – Zergatik erabili beharko genituzke, Google nola ikusten dituen eta irakurleak zergatik behar dituen.<\/li>\n
    5. Akzioari deia egitearen garrantzia – Nola konprometitu zure irakurleak hitz politekin. Blogger ezberdinentzako akzio dei ezberdinen adibideak emango ditut.<\/li>\n
    6. Ekarbanatzea elkar zaintzea da – Nola elkarbanatu zure edukia inork ezezkorik eman ez dezan sarrera argitaratzerakoan, adibide eta truko batzuk emanez.<\/li>\n<\/ol>\n

      Hitzaldi honen ideia nagusia eduki digitalen munduko oinarriak finkatzea da, truko asko ikasiko dituzu eta etxerako lan ugari izango dituzu zure blogean praktikan jartzeko.<\/p>\n

       <\/p>\n

      Hizlaria:\u00a0Yonit Tzuk<\/a><\/p>\n

       <\/p>\n

      \n
      \n<\/div>\n

      English<\/h2>\n

      Writing a blog is obvious, anyone can do it.<\/p>\n

      But writing a blog that people actually read – that\u2019s hard work.<\/p>\n

      Fortunately, there are some simple tricks to edit your post into something readable. And not only that but content that actually engages readers to take action.<\/p>\n

      In the session, I’ll give examples and teach six ways of editing your content to improve your blog, so your readers will read it passionately.<\/p>\n

      I’ll speak about:<\/p>\n

        \n
      1. The importance of titles + 5 examples of titles that go viral.<\/li>\n
      2. The importance of paragraphs – how to give some air to breathe in your post, so the readers won’t be afraid to read it.<\/li>\n
      3. The importance of photos – I\u00bbll give examples of 6 ways to add photos to your blog.<\/li>\n
      4. The importance of subtitles – why we should use them, how Google sees them and why the readers need it.<\/li>\n
      5. The importance of the call to action – how to engage your readers with your sweet words. I’ll give examples of different calls to action for different bloggers.<\/li>\n
      6. Sharing is caring – how to share your content in a way that no one can say no when you link your post, including some examples and tips.<\/li>\n<\/ol>\n

        The idea of this session is to give them the basic of digital content editing world, they\u2019ll learn many tips and will have to go home and do some homework on the blog.<\/p>\n

         <\/p>\n

        Speaker:\u00a0Yonit Tzuk<\/a><\/p>\n

         <\/p>\n","protected":false},"excerpt":{"rendered":"

        Castellano | Euskera | English<\/p>\n","protected":false},"author":1947403,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1494672300,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1447],"footnotes":""},"session_track":[446658],"session_category":[],"class_list":["post-1450","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-a"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheMS7-no","session_date_time":{"date":"13\/05\/2017","time":"12:45"},"session_speakers":[{"id":"1447","slug":"yonit-tzuk","name":"Yonit Tzuk","link":"https:\/\/bilbao.wordcamp.org\/2017\/speaker\/yonit-tzuk\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1450\/revisions"}],"predecessor-version":[{"id":1452,"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1450\/revisions\/1452"}],"speakers":[{"embeddable":true,"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1447"}],"author":[{"embeddable":true,"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/yonit"}],"wp:attachment":[{"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1450"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1450"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}