{"id":1617,"date":"2017-03-21T07:35:40","date_gmt":"2017-03-21T06:35:40","guid":{"rendered":"http:\/\/2017.bilbao.wordcamp.org\/?post_type=wcb_session&#038;p=1617"},"modified":"2017-03-21T07:48:00","modified_gmt":"2017-03-21T06:48:00","slug":"10-trucos-para-no-tirar-el-dinero-en-adwords","status":"publish","type":"wcb_session","link":"https:\/\/bilbao.wordcamp.org\/2017\/session\/10-trucos-para-no-tirar-el-dinero-en-adwords\/","title":{"rendered":"10 trucos para no tirar el dinero en AdWords"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1619\" src=\"http:\/\/2017.bilbao.wordcamp.org\/files\/2017\/03\/unai-benito-wordcamp-bilbao.jpg\" alt=\"Unai Benito - WordCamp Bilbao\" width=\"880\" height=\"440\" srcset=\"https:\/\/bilbao.wordcamp.org\/2017\/files\/2017\/03\/unai-benito-wordcamp-bilbao.jpg 880w, https:\/\/bilbao.wordcamp.org\/2017\/files\/2017\/03\/unai-benito-wordcamp-bilbao-300x150.jpg 300w, https:\/\/bilbao.wordcamp.org\/2017\/files\/2017\/03\/unai-benito-wordcamp-bilbao-768x384.jpg 768w, https:\/\/bilbao.wordcamp.org\/2017\/files\/2017\/03\/unai-benito-wordcamp-bilbao-500x250.jpg 500w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/p>\n<p><a title=\"WordCamp Bilbao\" href=\"https:\/\/2017.bilbao.wordcamp.org\/session\/10-trucos-para-no-tirar-el-dinero-en-adwords\/#\" target=\"_self\">Castellano<\/a> | <a title=\"WordCamp Bilbao\" href=\"https:\/\/2017.bilbao.wordcamp.org\/session\/10-trucos-para-no-tirar-el-dinero-en-adwords\/#euskera\" target=\"_self\">Euskera<\/a> | <a title=\"WordCamp Bilbao\" href=\"https:\/\/2017.bilbao.wordcamp.org\/session\/10-trucos-para-no-tirar-el-dinero-en-adwords\/#english\" target=\"_self\">English<\/a><\/p>\n<p><!--more--><\/p>\n<p>Una de las grandes ventajas y desventajas de Google AdWords es lo f\u00e1cil que es poner en marcha una campa\u00f1a de publicidad. La mayor\u00eda de las veces, si no tenemos un m\u00ednimo de formaci\u00f3n, aceptamos las cosas que vienen por defecto en la herramienta y creemos que hemos hecho las cosas bien. Sin embargo, tras estos sencillos pero b\u00e1sicos consejos ver\u00e1s que igual has estado tirando a la basura el 50% del presupuesto.<\/p>\n<p>&nbsp;<\/p>\n<p>Ponente: <a href=\"http:\/\/2017.bilbao.wordcamp.org\/speaker\/unai-benito\/\">Unai Benito<\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"euskera\">\n<hr \/>\n<\/div>\n<h2 style=\"text-align: center\">Euskera<\/h2>\n<p>Googe Adwordsen abantaila eta desabantailarik handiena, publizitate kanpaina bat martxan jartzeko erraztasuna handia dela da. Askotan, formakuntza minimorik ez dugunetan, lehenetsitako aukerak onartzen dira eta gauzak ondo egin ditugula pentsatuko dugu. Hala ere oinarrizko aholku sinple hauen ondotik, agian zure aurrekontuaren %50 zakarrontzira botatzen egon zarela ikusiko duzu.<\/p>\n<p>&nbsp;<\/p>\n<p>Hizlaria: <a href=\"http:\/\/2017.bilbao.wordcamp.org\/speaker\/unai-benito\/#euskera\">Unai Benito<\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"english\">\n<hr \/>\n<\/div>\n<h2 style=\"text-align: center\">English<\/h2>\n<p>One advantage and disadvantage of Google AdWords it&#8217;s how easy is to create an advertisement campaign. In most of the cases, if we are not trained, we accept default configurations that come with the tool and we think that we have done the things right. But, with these simple and basic tips you will see that you are waisting the 50% of your budget.<\/p>\n<p>&nbsp;<\/p>\n<p>Speaker: <a href=\"http:\/\/2017.bilbao.wordcamp.org\/speaker\/unai-benito\/#english\">Unai Benito<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Castellano | Euskera | English<\/p>\n","protected":false},"author":13800779,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1494665100,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1622],"footnotes":""},"session_track":[446658],"session_category":[],"class_list":["post-1617","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-a"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheMS7-q5","session_date_time":{"date":"13\/05\/2017","time":"10:45"},"session_speakers":[{"id":"1622","slug":"unai-benito","name":"Unai Benito","link":"https:\/\/bilbao.wordcamp.org\/2017\/speaker\/unai-benito\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/13800779"}],"version-history":[{"count":5,"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1617\/revisions"}],"predecessor-version":[{"id":1626,"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1617\/revisions\/1626"}],"speakers":[{"embeddable":true,"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1622"}],"wp:attachment":[{"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1617"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1617"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/bilbao.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}