Marketing campaigns bring visitors to your site, but what happens next? Many businesses invest heavily in ads and content, only to lose potential customers due to slow load times, confusing navigation, or poor mobile experiences. In this session, we’ll explore how to transform your WordPress site into a conversion powerhouse—where marketing meets seamless user experience.
Some of the topics we will cover are:
- The Marketing & UX: Why traffic alone isn’t enough and how UX impacts conversions.
- Psychology of Conversions: How design, CTAs, and trust signals influence user behavior.
- WordPress Optimization: Essential speed, SEO, and performance tweaks to maximize ROI.
- A/B Testing & Personalization: Using data to refine landing pages, checkout flows, and lead-generation forms.
- Real-world examples: a few real-world examples of brands that improved conversions with simple but effective UX and performance optimizations.